Are you running an ecommerce store? Then this is the right place to be as we share the top 6 Marketing Strategies that every ecomm store needs. The last point, just a hint: build your own email list is for sure a MOST that people usually forget about so read till the end and take notes that we’re here to help you. Remember that getting some extra help from a specialized Ecommerce Email Marketing Agency is super valid, just make sure to do your own research before making the right decision.
So, here are the Top 6 Marketing Strategies for Ecommerce Stores:
- Understand your target market
This is the very first thing to understand that we usually take for granted, we think we really do know and understand our target market but there’s always so much more to learn about so make sure you really dig into your customer avatars and profiles, make sense of the data from various tools like Google Analytics and understand their behaviour, desires, aspirations and motivational factors so you can create your Customer Avatar which will help you in every step of your Marketing Strategies
- Gather audience information
If you have already set up your ecommerce store then the next smart move would be to begin tracking every information as possible by setting up the analytics (either your platform analytics, Google Analytics or both) and ask your store visitors and customers for some extra information, maybe a signup form with a few fields 2-3 to start with: Name, email, Date of Birth/ Interests/ Categories.
- Online Advertising
Of course you have thought of this, who wouldn’t? But I bet you haven’t really created a good strategy to segment and focus your ads based on your Customer Avatar. One of the most popular Online Platforms to advertise your brand on would be Facebook and by now you should probably know that is becoming a bit expensive and harder to address the campaigns to the correct audience. Make sure you are creating this very specific audience in FB Business so you can reach only those who would be really interested in your service/product.
- Promote User Generated Content
Customer reviews, opinions, or any kind of feedback is always useful for your brand (of course we only would promote positive ones since our business reputation is all). To make the most out of this bilateral relationship use this content in your Social Media, Ads Campaigns and Email Marketing (if you’re already on it). This is going to help build trust among those who aren’t familiar with the brand or are having some second thoughts.
- Create engagement via Social Media
There’s no need to spend lots of time to promote your store via social media, actually some of the best social media campaigns take less than a couple of hours per week to execute. Make it simple and use only the Social Media platforms that would engage with your target market. Avoid being in all social media since it’d be a waste of time and effort. Also, keep in mind that every platform is different and so it’s content so don’t use the same content on IG as on FB, Pinterest or Twitter.
- Build your Email List
Email Marketing is one of the best media to drive specific target traffic to your website. These are people that have genuinely shown interest in your store so this just makes conversion easier than other online strategies. Use email marketing not only to sell but also to keep your list engaged so whenever you have a special promo (Black Friday, Christmas Sale, Memorial Day) you can send them a Promo Campaign knowing they’ll open your email and most likely convert.
When building your email list and starting with Email Marketing make sure you pick the best platform for your brand, you’ve probably heard of one of the most popular ones: Klaviyo or Mailchimp but here’s our suggestion: dig in, make your own research and conclusions to avoid any struggles and waste of money.
Using Marketing Ads isn’t the only way to reach success for your online store, although it’s a good way to reach out to more people it won’t necessarily help you convert as easily as you think so try to mix up things a little bit and use some or all the strategies we mentioned before. Keep building relationships and trust within your customers and success will organically come to you!