The path from performing at weddings to launching a revolutionary tech platform isn’t a conventional career trajectory. Yet, for Marcello Genovese, this unique journey provided the perfect foundation for creating Vinivia, a livestreaming service transforming how creators monetize their content.
Growing up backstage instead of on playgrounds, Genovese’s early life revolved around the entertainment industry. His father, a professional singer and artist, served as his first mentor, taking young Marcello to performances and business meetings instead of typical family outings. This immersion in the entertainment world sparked Genovese’s performing career, where he gained recognition as a singer and DJ MarciG at leading German event venues.
Yet beneath the performer’s exterior lay an innovative tech mind. Genovese created his first website at just eight years old, developing an online presence for his father’s artist agency. This initial project sparked an entrepreneurial flame, leading him to build websites for a growing client base. His passion for technology and business proved so compelling that, at 15, he boldly left high school to pursue his entrepreneurial ambitions.
The gamble paid off when Genovese launched a web hosting company before turning 16, establishing himself as one of Germany’s youngest entrepreneurs. His success stemmed from his rare ability to combine technical expertise with the showmanship of an entertainer, allowing him to translate complex technological concepts into accessible business solutions.
Vinivia perfectly synthesizes Genovese’s diverse background. The platform emerged from his partnership with Stefan Graf, whom he met in 2015. After successfully launching several ventures together, they conceived Vinivia in 2020. They developed a platform prioritizing creator success with an unprecedented 80% revenue share model.
Drawing from his performance background, Genovese ensured Vinivia featured an intuitive interface that minimizes technical complications, allowing creators to focus on their art. The platform integrates innovative features like one-click shopping and enhanced engagement tools, creating a comprehensive ecosystem for digital content creators.
When industry experts claimed their vision was impossible, Genovese and Graf remained steadfast. Their persistence has been validated as Vinivia gains recognition for its innovative approach to digital entertainment. The platform’s success confirms their belief that prioritizing creator success naturally drives platform growth.
For Genovese, Vinivia is more than just another streaming service—it is the culmination of his journey from performer to tech innovator. By combining his firsthand understanding of entertainers’ needs with cutting-edge technology, he’s created a platform where performers of all types can thrive in the digital age.
Through his experience in entertainment and technology, Genovese demonstrates that innovation often comes from unexpected places. His transition from wedding singer to tech entrepreneur challenges traditional notions of what makes a successful tech founder. By maintaining an unwavering focus on creators’ needs and refusing to compromise on their vision, Genovese and his team have built more than just a streaming platform—they’ve created a new model for digital entertainment that could reshape how creators connect with their audiences.
Vinivia’s success proves that the most effective solutions sometimes come from those who have lived the challenges they’re trying to solve. By bridging the gap between performance and technology, Genovese has created a platform that truly understands and serves the needs of its creator community.