When Jordan Fried launched Immutable Holdings in December 2020, his vision was to create a vehicle for investors to gain equity exposure to the blockchain sector. However, the journey taught him valuable lessons about the nature of sustainable business models and led to a strategic pivot that would reshape his investment philosophy.
This realization, coupled with his experience developing nft.com during the NFT boom and subsequent market correction, led Fried to reconsider his approach. While the platform showed early promise, the shifting market dynamics demonstrated the volatility inherent in trend-based businesses.
Now, Fried is transitioning Immutable Holdings into a private equity firm focused on acquiring sustainable, cash-flowing businesses, particularly in the B2B software-as-a-service space.
His experience with Email Chasers, a B2B software company where he took a 51% ownership stake while keeping the original founder as CEO, has helped validate this new model. The focus is on businesses that will still exist in 10 years.